Luxury Fragrance Campaign
A complete luxury fragrance campaign developed from raw product photography through Photoshop refinement, AI-assisted campaign creation, model imagery, social media communication and outdoor advertising visualisation.
AI Creative Direction & Image Production
GIVA
Fragrance & Beauty
Product, Model, Social & Outdoor Visuals
Creating a Visual World for Heartstrings
The objective was to transform the original Heartstrings product photograph into a polished master image and develop a complete luxury campaign around it. The visual direction combines deep emerald tones, champagne-gold highlights, warm light, vanilla-inspired details and refined product compositions to communicate femininity, warmth and lasting memories across multiple formats.
Product Image Refinement
AI-Assisted Art Direction
Campaign Visual Development
Multi-Platform Adaptation
From Raw Product Photography to Campaign-Ready Visual
The original product photograph required detailed correction before it could be used as the master reference for campaign development. The final catalogue image was refined in Adobe Photoshop to improve product symmetry, cap finish, glass clarity, liquid tone, logo visibility, charm presentation and overall lighting consistency.
Original Raw Photograph
Photoshop-Refined Final
Bottle Symmetry · Glass Clarity · Cap Refinement · Colour Correction · Logo Visibility · Final Quality Control
The final corrected product image became the master visual reference used to maintain consistent bottle design and product accuracy across the AI-assisted campaign.
A Timeless and Feminine Visual Language
The campaign uses deep emerald tones, champagne highlights, glass reflections, vanilla orchids and warm amber details to create a visual identity that feels elegant, memorable and emotionally connected to the Heartstrings fragrance story.
Emerald · Champagne · Warm Ivory · Amber
Every Fragrance Tells a Story
The campaign translates the fragrance narrative into an emotional product world built around quiet luxury, meaningful moments, warm memories and a lasting presence.
From Product to Emotion
The model visual extends the product identity into an aspirational lifestyle moment. Warm directional light, emerald styling, natural beauty and careful product placement connect the fragrance with elegance, confidence and emotional storytelling.
Model Direction · Product Placement · Lighting Consistency · Photoshop Finishing
Crafted Through the Details
Macro compositions highlight the reflective cap, transparent glass, signature GIVA charm, fragrance liquid and product typography. Each element was presented carefully to maintain a refined and consistent luxury finish.
Reflective Cap · Signature GIVA Charm · Glass and Liquid · Brand Typography
A More Personal Product Moment
The hand-held composition introduces a human connection while keeping the Heartstrings bottle as the primary focus. The controlled hand pose, warm skin tone, soft product reflections and deep-green background preserve the campaign’s luxury visual language.
Human Connection · Product Focus · Visual Consistency
One Visual Identity, Multiple Formats
The core campaign language was adapted across product communication, social media and mobile-first creative presentation while maintaining consistent colour, lighting and product identity.
Social Media Campaign
A coordinated collection of product and model visuals designed for campaign consistency and mobile presentation.
Product Feature Communication
A wide-format campaign banner combining product storytelling, benefit communication and premium brand presentation.
Designed to Scale
The Heartstrings campaign system was extended into an outdoor advertising visualisation to demonstrate how the creative direction could retain clarity, product focus and premium positioning across a large-format environment.
Crafted by Master Perfumers · Globally Sourced Ingredients · IFRA Certified · Super Long-Lasting
LIVE E-COMMERCE CONTRIBUTION
GIVA Fragrance Catalogue Visuals
I edited, quality-checked and uploaded these fragrance visuals for GIVA’s live e-commerce collection, focusing on bottle accuracy, glass clarity, reflections, ingredient styling and consistent premium quality.
Catalogue-Ready Product Image
Ingredient-Led Product Visual
Lifestyle Product Application
Fragrance Benefit Communication
View Live Fragrance Collection
My Contribution
Product Master Image Creation
Transforming the original product photograph into a clean, accurate and campaign-ready master image through detailed Photoshop correction.
AI Creative Direction
Developing the visual mood, campaign palette, lighting language and overall creative consistency.
AI-Assisted Image Generation
Creating product, lifestyle and model-led campaign imagery based on the refined master product.
Product Accuracy
Maintaining consistent bottle design, branding, proportions, cap, charm and product presentation.
Photoshop Refinement
Improving colour, reflections, glass clarity, lighting, typography and final compositions.
Campaign Adaptation
Translating the central campaign identity across social, digital banner and outdoor formats.
Final Quality Control
Reviewing every output for product accuracy, premium quality and brand consistency.
Creative Workflow
01 — Raw Product Review
02 — Master Image Refinement
03 — Campaign Art Direction
04 — AI Visual Development
05 — Photoshop Finishing
06 — Format Adaptation and Final QC
Master Product Image · AI Model Campaign · Social Media System · Outdoor Visualisation
A connected campaign workflow developed from one refined product reference into a consistent multi-format luxury visual system.
Adobe Photoshop · AI Image Generation · Product Retouching · Creative Direction · Campaign Adaptation · Final Quality Control